Big Data is structured and unstructured data of enormous volumes and significant diversity, efficiently processed by scalable software tools and alternative traditional database management systems. Marketing and advertising are two of the most common areas where big data is used. Any industry offering a product or service can collect and analyze big data to improve its strategy.
The collection, analysis, storage, processing and transfer of data is governed by data laws. For Big Data to be safe and transparent, companies working with Big Data must comply with international law as well as the laws of the country where they operate its activity.
Avitar helps companies work with big data based on the blockchain, which allows providers to share records with any other interested sector without the risk considerations associated with a network of separate data warehouses. Big data analytics are also used to detect fraudulent cryptocurrency transactions.