The California Consumer Privacy Act (CCPA) is a law that safeguards the personal information of California residents, giving them more control over their data. Enacted in 2018, it regulates how businesses collect, process, and share personal information, providing consumers with several essential rights, including the right to know, delete, and opt out of the sale of their data.
- Right to know: Consumers can request detailed information about the collection and usage of their personal data by businesses. This includes the categories of data collected, the sources of that data, and with whom it is shared.
- Right to delete: Consumers have the right to request that a business delete their personal information from its systems.
- Right to opt-out: Individuals can opt out of the sale of their personal information to third parties.
- Right to equal service: Businesses are prohibited from discriminating against consumers who exercise their CCPA rights.
Businesses that collect, process, or store the personal data of California residents must comply with CCPA. To do this, they need to:
- Update their privacy policies to explain how data is collected and used.
- Implement systems for consumers to request access, deletion, or opting out of the sale of their data.
- Ensure consumers are provided with a “Do Not Sell My Personal Information” link to facilitate opting out.
Although both GDPR (General Data Protection Regulation) and CCPA aim to protect personal data, there are key differences:
- Jurisdiction: GDPR applies to businesses in the EU, while CCPA applies to businesses dealing with California residents.
- Scope: GDPR covers all personal data, while CCPA focuses more on the sale of personal information.
- Data portability: GDPR includes the right to data portability, allowing users to transfer their data between service providers, a right that is not explicitly provided by CCPA.
To ensure CCPA compliance, businesses must:
- Create transparent privacy policies outlining how personal data is handled.
- Provide clear procedures for consumers to exercise their rights.
- Implement robust data protection systems to avoid breaches and misuse.
CCPA defines personal information broadly, encompassing details like names, email addresses, IP addresses, financial data, and even biometric information. This also includes indirect identifiers such as browsing history and geolocation data.
The California Consumer Privacy Act (CCPA) is a comprehensive data privacy law aimed at enhancing the privacy rights of California residents. It grants individuals the right to know what personal information is collected about them, the purpose of its use, and the third parties with whom it's shared. CCPA also allows consumers to request deletion of their data and opt-out of the sale of their information.
For example, an online retailer must inform California customers of their data collection practices and allow them to request the deletion of their purchase history, ensuring transparency and control over personal information.
The CCPA empowers California residents to take control of their personal information by ensuring transparency in how businesses handle their data. For companies, it’s essential to stay updated on CCPA regulations and continuously refine privacy practices to remain compliant.
Need help ensuring your business complies with CCPA? Contact our experts today!
Subscribe to our channels on social networks:
Contact us: business@avitar.legal
